Revenue Ecosystem — Case Study
Ecommerce High-Ticket
Coaching & Consulting
3-channel acquisition system with AI-powered DM automation, multi-step qualification funnel, and full sales team infrastructure — built from scratch for a European coaching and consulting business.
€500K+
Total Revenue Generated
€15K → €70K/mo
4 Months · Consistent Revenue
01 — Acquisition Layer
01
Organic Content
Educational content across Instagram, TikTok and YouTube driving inbound DM conversations with warm audiences already pre-sold on the brand.
Instagram
TikTok
YouTube
Comments
02
Meta Paid Ads
Targeted campaigns reaching aspiring ecommerce entrepreneurs and opportunity-seekers. Traffic directed to the qualification funnel landing page.
Facebook Ads
Instagram Ads
Retargeting
Campaign Structure
Awareness — Educational content & brand reach
↓
Interest — Retargeting engaged viewers
↓
Conversion — Lead Gen to qualification form
03
Direct Candidature Form
Warm followers and organic contacts apply directly via a dedicated landing page — bypassing the DM flow and entering the funnel already pre-motivated.
Landing Page
Qualification Form
Organic Traffic
DM Traffic Routed Through AI Agent
Active 24/7
Instagram AI Agent — Automated Qualification Engine
Configured and deployed to handle all incoming DM traffic: qualifying prospects, managing objections, routing to Calendly, automating follow-up sequences, and escalating complex cases to the human team.
Conversation Prompt
Human Handover
Follow-up Logic
AI Lead Tagging
Spam Detection
All Channels Converge → Qualification Layer
02 — Qualification & Conversion
Multi-Step Qualification Funnel
8-page form with conditional branching logic — qualifies budget, motivation, business stage and goals. Disqualified leads receive a soft rejection with a re-entry path when ready.
→ Not investment-ready: Jump to Page 8 (soft reject + Instagram CTA + re-entry)
→ Investment-ready: GDPR consent → WhatsApp contact → Calendly booking
→ Investment-ready: GDPR consent → WhatsApp contact → Calendly booking
Conversion Path — Qualified Leads
From first DM or application to booked sales call — managed by AI and human team in parallel.
1
AI Agent Qualifies in DM → Calendly Link
Prospect engages with AI agent on Instagram. After qualification, agent sends Calendly link directly to book the discovery call. If prospect doesn't book, automated follow-up sequence activates (up to 6 attempts across 3 levels: 1hr, 24hr, 72hr).
2
Form Submitted → Team Notified
Qualified form submission triggers team notification. Lead data captured: revenue stage, product, goals, investment readiness, GDPR consent.
3
WhatsApp Outreach by Team
Human team contacts qualified form leads on WhatsApp to confirm interest, answer initial questions, and guide them to book the discovery call on Calendly.
4
Calendly → Discovery Call
Lead books directly through Calendly. Pre-call reminder and warm-up sequence activated. Lead arrives on call pre-qualified and pre-sold.
5
Sales Team Closes
Trained closers run discovery calls using structured scripts and objection-handling frameworks. Packages from €3,500 entry to €12,000+ premium.
03 — Sales Team Enablement
Team Infrastructure Built
Sales team trained and equipped to close consistently — removing founder dependency from the entire revenue process.
Sales Scripts & Objection Handling
Structured scripts for discovery calls covering the most common objections: price, timing, trust. Team trained to execute consistently without founder involvement.
CRM Pipeline Architecture
Lead tracking system with clear pipeline stages from first contact to closed deal. Full visibility on where every lead stands at any given moment.
SOPs & Process Documentation
Standard Operating Procedures for every step of the sales process. New closers can onboard and perform without founder involvement.
Offer Architecture Redesign
Offer structure redesigned and packaged for clarity. Entry at €3,500 through premium at €12,000+. Positioning aligned with buyer psychology at each price point.
Human + AI Hybrid Model
AI handles first-touch qualification and follow-up 24/7. Human closers handle discovery calls and closing. No setter needed — AI replaces the setter function entirely.
04 — Outcomes
From unpredictable chaos to consistent revenue
Before: €15K–25K/month with no system, no predictability, and the founder handling all sales personally. After 4 months of building and implementing the full revenue ecosystem.
€70K
Peak Monthly Revenue
€500K+
Total Revenue Generated
4 mo
System Delivery Timeline
3
Acquisition Channels Unified
05 — Role & Deliverables
Stefano L.
Revenue Systems Architect · Sales Funnel Builder · GoHighLevel Specialist
$4M+ Revenue Generated
12 Years Sales Operations
High-Ticket Specialist
Available on Upwork